Choosing between in-house and agency marketing is a critical decision for business owners. Although marketing revolves around theoretical and practical ideas, today's most striking trend about marketing is its role within the organization.

In today's world, data reigns supreme. Data, in all its bits and pieces, provides businesses with valuable information today. In order to make "informed decisions", data needs to be collected, analyzed, and presented. Visualizing data in business analytics is similar to storytelling in that it needs to be understood and communicated.