Social media managers are responsible for a brand’s image across social media channels. They create, compile, and promote content; monitor, moderate, and interact with customers; plan, implement, and measure marketing strategies.
Social media managers oversee an organization’s online presence and
ensure that it reflects the voice of the brand.
Duties and Responsibilities of Social Media Managers
The rise of technology has become an avenue for companies to expand the presence, impact, and influence of its brands via social media channels. But to make this happen, a company needs an intentional, consistent, and curated social media strategy. Staying on top of all these requirements is a time-consuming job that needs a full-time social media manager.
A social media manager is responsible for doing any or all of the following:
- Develop, execute, and manage social media strategy
- Generate, publish, and share engaging content on a regular basis (e.g. original text, images, videos, and news)
- Stay up to date with latest social media trends, tools, and best practices
- Collaborate with Marketing, Sales and Product Development teams to ensure content is accurate, informative, and appealing
- Communicate with followers, respond to customer queries, engage with potential leads
- Determine most important social media KPIs
- Build and strengthen relationship with industry professionals and influencers for a strong network
Must-Have Skills from Social Media Managers
A successful social media campaign relies on an effective social media manager. Here are must-have skills to look for when hiring a social media manager:
Social Media Expertise
An obvious requirement is that a social media manager must be knowledgeable on what type of content works best on which social media platforms, how to optimize content based on said social media sites, and how to fully engage target audience on specific social media channels.
Copywriting
Copywriting is essential for all areas of marketing. Social media managers should be able to craft posts that contain all the necessary information in brief, attention-grabbing, and comprehensive statements.
Research
A custom and coherent marketing strategy is crucial for getting the most out of any social media initiative. Social media managers must always stay up to date with the current happenings and online trends to create content that will result to increased brand visibility and conversion rates.
Customer Services Skills
Customers often reach out to companies’ social media accounts whenever they have inquiries. Social media managers must always be quick on their feet when replying as most customers recommend a brand to their friends if they receive great customer service.
Visual Intelligence
Well-written content is king – and FB or IG will reward any business for killer content. But never underestimate the persuasive power of stunning visuals. Visual information is processed 60,000 times faster than text. A compelling image or infographic quickly sums up a thousand words – easily catching the attention of millions of viewers and potential paying customers.
Flexibility
Social media platforms change and update their landscapes so often that scheduled posts are not the only option when promoting products and services of a brand. Social media managers must be flexible enough to experiment on new features or incorporate new metrics that can make the company’s social media footprint more effective.
Five Business Benefits of Hiring a Social Media Manager
- Save time
A well-orchestrated social media campaign requires regular and constant posting and updating of content on social media platforms – a time-consuming responsibility that must be left to a dedicated social media manager. - Stay relevant
An expert social media manager can help businesses stay well abreast of all trends, changes, and opportunities in the global marketplace. This will come in very handy when adjusting social media campaigns or doing a major overhaul to help stay top of mind with target consumers. - Generate infinite fresh and innovative ideas
A company’s social media channels must have unique or creative flair – something that can easily be done by a clever social media manager. Attract attention and engagement to gain a considerable edge from industry competitors in the social media arena. - Uphold reputation
Hiring a social media professional will send the right message to consumers and critics alike. It means the business takes time to consider all customer feedback – good and bad – and that there is real effort and authenticity to conduct the business in a manner that best represents the brand. - Engage and attract customers
The right social media manager will know the hows and whys of posting killer content on the right platform to connect, engage, and gain loyalty of prospective customers.
Harness the power of an effective social media strategy for the business. Create an authentic brand. Widen the business’ reach and influence. Increase site traffic and social media ROI. Contact ClinkIT Solutions today.
