With so many roles, projects involved, and moving pieces across the marketing, sales, and product development teams, an up to date and clearly defined content calendar is imperative.
Any digital marketing professional needs a solid grasp on the difference between SEO and SEM and the role they play for a digital marketing strategy. Read on to discover the meaning of each of these marketing channels and how they work together.
Digital marketing is an all-encompassing term that refers to a variety of online methods and strategies to market products and services to a target audience. If the main objective is business growth, the right digital marketing agency can make this happen.
In a highly competitive business environment, the right digital marketing strategy can be a game changer as it helps brands convert the target audience into prospective leads and into paying customers.
American author and retired businessman Lawrence Bossidy once said, “nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.”
A well-designed website with high quality content is integral for building brand identity, converting visitors to customers, and driving a steady revenue stream
In today’s hyperconnected world, existing and emerging cybersecurity threats continue to evolve and become increasingly sophisticated. Putting both individuals and enterprises at constant risk.
Technology is fast evolving but creating a gender equal workplace in the tech industry remains at a slow pace. For instance, the data from the National Center for Women & Information Technology (NCWIT) showed 47% of employed adults in the US are women, but they only hold 25% of computing roles.
Social media managers are responsible for a brand’s image across social media channels. They create, compile, and promote content; monitor, moderate, and interact with customers; plan, implement, and measure marketing strategies.
