The best digital marketers always measure the results of their campaigns. This is how you know if you should continue your strategy or adjust. Digital marketers need to be able to track and calculate their social media ROI (Return on Investment).

Social media is now one of the largest and most active marketplaces in the world. It provides a seamless, focused and direct customer experience where users can easily discover new products and buy them in a few clicks.

Nowadays, almost everyone is trying to promote products or services, or campaign through social media. How do you rise above the noise? It’s easy to advertise on social media but it can be tricky to tell if it’s working.

Project management is critical to an organization's overall performance, particularly if you provide outsourcing services to international clients. Companies expect project teams to deliver consistently and quickly in today's industries, given the growing competition. When compared to earlier results, only excellent project management strategies can make your performance better, faster, and more efficient. 

Web development is still a lucrative field in 2022, which is unsurprising. Companies continue to place a high priority on employing qualified engineers who are familiar with today's web technology stack. There are many roles in the web development scene and different technologies to work with, but these top seven skills are what you should look for in a web developer.    

Project management is the use of skills, processes, methods, knowledge, and experience to meet objectives within agreed-upon parameters while adhering to project criteria. Final outputs are bound by a finite timeframe and budget in project management.

PowerApps excels at allowing users to take action on the web and on mobile devices while Power BI is a great tool for data analysis and visualization. You may now create apps that provide consumers with a wealth of information and allow them to respond quickly. Same time, same place. But first, what’s the difference?  

eams is Microsoft's take on chat-based workplace collaboration; it's also the company's response to competing platforms like Slack and Zoom. Despite a strong income stream, Slack stock continues to lose value, with analysts pointing to Microsoft Teams as a contributing factor. With 13 million daily users in July 2019, Microsoft Teams surpassed Slack; as of April 2021, Microsoft Teams has 145 million daily active users. 

A steady stream of leads is critical to the success of any small business. It enables you to exponentially build your email list, customer base, and revenue year after year. However, without a strategy for lead generation, you risk losing valuable market share to competitors that have mastered this process.